How Online Press Releases Can Benefit Your Business
Writing and distributing an online press release provides two significant benefits – exposure and backlinks. Firstly, exposure, a press release distribution service will take your press release and get it published at a multitude of places. It depends on the service used and the topic of the release, but you can expect it to get easily published at 100-plus places. Say 10 people read your press release at each of those places, that works out to 1000 readers. Not bad, right? And those are pretty conservative figures.
As for backlinks, each time that your press release gets published online you will get a backlink pointing towards your website. Every time you get a backlink the search engines will register it as the site that has the backlink on it giving your site a vote of approval. Put simply, the more links you get pointing towards your site, the higher your website will rank in Google, Yahoo and Bing. So, if your press release gets published on 500 websites then you will get an extra 500 backlinks, which should lead to a nice boost in your search engine rankings.
Since the advantages to this strategy are now clear, you might want to examine ways to get the job done. Writing a press release is the first step, which can be in the form of an article about something related to your niche. There are people you can hire to write it for you to sound professional, or you can just do it on your own if you feel you can trust yourself to do it. However, hiring out would be the best way to give it that higher quality that will get you the results you need. Press releases that are badly written will not help you, no matter how good your distribution service is.
As for the press release distribution process, there are lots of companies that can help you with this. Some are free and some are paid. Some of the free ones are actually not too bad, but the paid ones will certainly get your press release out to a lot more people. As you would expect, the more you pay, the more widely your press release will be distributed. The distribution process should run for a week or so. You should start seeing results after a day or two, at which time you should start getting people contacting you and / or your backlink count will start to rise.
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July 18, 2010
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Marko Ketolainen · 
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Tags: Internet Marketing, Marketing, online business, press releases, public relations · Posted in: Marketing
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