Domain
Domain and URL
One factor in search engine optimization is that the domain and the entire URL must be relevant.
To take one example, you can search engine optimize a website about mushrooms, the page title is “Mushrooms – the complete guide for mushroom”. For this, you get a free address that is not so nice, but free in all cases, the address is: http://www.freewebbhotell.com/free/mushroom34/
The alternative is that you add just about $10 for getting a good domain for your website. If you are lucky, you get the domain mushrooms.com and will then get address http://www.mushrooms.com.
There are several advantages to this.
* Visitors will remember the address.
* The address gives a more serious impression.
* Your most important keywords represent the entire domain. Plus Points from search engines.
* More durable and permanent address, free address you may not keep forever.
Another important detail in the page URL is to use search engine friendly paths. http://www.mushrooms.com/mushrooms/chanterelles/ are far more search engine friendly than paths like this. http://www.freewebbhotell.com/free/mushroom34/pages.php?id=234.
This is solved with mod_rewrite. Why it is so is probably quite obvious. If a visitor searches on the phrase “chanterelle mushrooms” is the adress of the first example highly relevant. However, this has most effect on the number of visitors who click on your site in search results, because of boldmarks of keywords in the search results if they are included in the address.
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