Relevance Optimization
Relevance Optimization is about modifying one’s own website to improve placement in search engines. This is also known for on-page optimization.
One of the most important in the case of relevance optimization is relevant titles and headers. Learn more about this in the next part of our SEO school.
Before you begin relevance optimization you should select a few keywords that you wish your site ranked better for. For this there are a number of tools for keyword analysis. Pick 2 to 5 keywords that you think visitors would like to find your site on. The keywords must match the content of the site, or else will visitors that find the site through the keyword not be satisfied by what they find and return to the search results again. You are also less likely to succeed to place yourself well for a keyword that does not fit your site well.
The most important question you should ask is; What can I do for Google to find that my site is the best site for the keyword, or how can my site best answer the question in the search?
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