Conclusion
I asserted in the introduction that I have heard increasing number of people over the past year or so who have been more than happy to tell anyone within listening distance that „E-mail marketing is dead‟, which as I hope I have demonstrated is simply not the case.
That being said however, there can be no doubt that the world of e-mail marketing is changing and that the approach that worked even as recently as a year ago is probably nowhere near as effective now as it was then.
On the other hand, this should come as no surprise to anyone. The internet itself has changed beyond all recognition since Web 2.0 ideas and concepts started to become more mainstream, and these changes are likely to continue to keep happening in the years to come.
However, the bottom-line truth is that e-mail marketing is still every bit as effective as it ever was assuming that you understand that now more than ever, e-mail marketing is all about building relationships.
Using e-mail to promote your business or your products on a constant, incessant basis is no longer as effective as it might have been in the not too distant past, and you therefore have to move with the times by switching your primary focus to relationship building.
Do this effectively, and e-mail marketing is every bit as profitable as it ever was. Fail to do this on the other hand, and you will find that the effectiveness of your e-mail marketing efforts will be severely limited.
The internet never stays still for very long, and e-mail marketing is no exception to this general observation. If you have not switched your e-mail marketing focus to relationship building, now is the time to do so, because tomorrow may already be too late.
Subscribe to My Marketing Newsletter plus get valuable free BONUS
downloads by filling in your details below and Click on Submit Button
*PRIVACY POLICY- Your Email Is Safe With Me,
It will not be sold or rented out, I HATE SPAM !!*
Leave a Reply
You must be logged in to post a comment.